E-commerce is the online exchange of any products or services. The goal of this e-Commerce in Retailing course is to adapt to the way that digital and social media are influencing the retail industry. It was created with consideration for how social, mobile, analytic, and cloud technologies would affect retailing; additionally, it was designed to meet the need for graduates with advanced social media, platform, and design skills who would be able to work in an electronically connected and collaborative workplace. Graduates in retail and commerce who possess high technology competencies are few.

The course covers the needs of modern retail management, which are a reflection of the quickly evolving technology and economic landscape. It seeks to give aspiring retail managers a comprehensive, technologically savvy business education that takes into account the shifting demands of the industry.

Graduates who hope to work in these fields must be proficient in the latest electronic business technologies. The curriculum responds to the market requirement for technologically literate retail managers for the changing retail environment of the twenty-first century by integrating modules on retailing, e-business, and e-business applications.

Financial management, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, management of shopping centers, retail location, electronic retailing, internet technologies in retailing, infrastructure for electronic retailing, database systems, mobile and social commerce, web analytics, and strategic ICT & e-business are among the topics covered.